So schmeckt NÖ – The taste of Lower Austria
Raises awareness for the consumption of regional products and supports companies with their marketing activities.
The initiative aspires to educate consumers about diversity, the special quality and the many benefits of domestic foods, on the hand, while providing regional companies with an appealing, extensive marketing platform, on the other hand.
Some 500 partner companies – from producers to trade to gastronomy – are introduced to interesting marketing perspectives through joint activities.
"So schmeckt Niederösterreich" helps increase the consumption of domestic quality products, reduces environmental pollution and secures employment and added value in the regions. Some one million visitors to the events annually bear testimony to the campaign's success.
This initiative has been funded with support from the state of Lower Austria. This publication reflects the views only of the authors, and the state of Lower Austria cannot be held responsible for any use which may be made of the information contained therein.